I’m Mythiresh Gajendra Babu UI/UX designer with a knack for creating intuitive and visually engaging designs. My journey has been shaped by a blend of creativity and technology, and I’ve been fortunate to work on diverse projects, from e-commerce platforms to surveillance applications.
projects
PORTFOLIO
Open Case Study
Open Case Study
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skillhive
UI/UX Research | Product Design | User Flows
TikTok is one of the world’s most addictive platforms but for new users, the experience can feel chaotic and untrustworthy. This case study explores how TikTok can improve personalization, transparency, and onboarding for first-time users. Using multi-method research, we uncovered key friction points and proposed design solutions to build trust and improve retention.
Open Case Study
Open Case Study
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dream and color
UX Research | Competitive Analysis | Redesign
Dream & Color is an AI-powered platform that transforms user photos into printable coloring books. This case study explores how usability testing and competitive benchmarking helped reveal gaps in onboarding, pricing clarity, and user engagement. We proposed design improvements to increase discoverability and emotional connection for educators, parents, and hobbyists.
Open Case Study
Open Case Study
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Tiktok
UX Research | Competitive Analysis | Usability Testing
TikTok is one of the world’s most addictive platforms but for new users, the experience can feel chaotic and untrustworthy. This case study explores how TikTok can improve personalization, transparency, and onboarding for first-time users. Using multi-method research, we uncovered key friction points and proposed design solutions to build trust and improve retention.
(my)
EXPERIENCE.
Sept 2022 - jul 2024
AMHYPE
UI/UX DESIGNER
• Revamped Amhype's e-commerce website using Figma and Webflow, increasing average session duration by 22% and reducing bounce rate by 17% through improved navigation and visual hierarchy. • Designed and deployed 40+ marketing graphics using Adobe Illustrator and Photoshop, leading to an 18% boost in merchandise sales across digital campaigns in 6 months. • Launched 3 new product lines (t-shirts, hoodies, accessories) and streamlined the design workflow, reducing delivery time for visuals by 30%
Aug 2022 - Jul 2024
FREELANCER
UX/UI Designer
• Conducted a comprehensive UX research study on TikTok's algorithm, privacy settings, and user sentiment. • Applied 5 research methods including ethnography, desk research, usability interviews, competitive teardown, and in-depth partner interviews. • Synthesized findings into actionable insights, helping refine design recommendations to improve trust and discovery experiences.
(tools)
I USE.
Figma
UX/UI software with extensive experience in prototyping and design systems
Illustrator
Vector design software for logo creation and illustration.
photoshop
Versatile software for photo editing and graphic design.
Flutter
Cross-platform development framework for building natively compiled mobile, web, and desktop applications.
blender
3D modeling software for creating dynamic and immersive designs.
Framer
No-code development software for interactive design and prototyping.